Build a library of AI workers that handle the repetitive stuff. You focus on growing your business. We handle the tech.
Book a discovery callEveryone's talking about it. You've tried the tools. But nothing's actually changed about how your business runs.
ChatGPT, Claude, Copilot, whatever got mentioned at the last event. You try it, it's interesting, then it sits unused.
You're already flat out. Learning new systems and mapping processes? When exactly?
You've tried asking AI questions one at a time. It's useful, but it's not changing how your business runs. There's so much more it could be doing.
Each automation is like hiring a worker that shows up every day, never calls in sick, and gets better over time. We build them. We run them. You get your time back.
Replies in minutes, not hours
Welcome, collect, schedule
Weekly updates, written
Read, extract, organise
Draft, schedule, publish
Compile and send
Nothing slips through
Notes and actions, done
We don't just sell automation. We help you understand your business first.
We map your processes. A clear picture of how work actually flows through your business. You can't automate what you can't see.
Bottlenecks and duplication become obvious. Some fixes need no tech at all. We sort the simple stuff first.
Now we know what's worth automating. We build AI workers that handle the repetitive work, reliably, every time.
Every automation delivers the same result, every time. No more "it depends who does it."
The repetitive stuff that eats your day? It just happens now. You don't even think about it.
Follow-ups get sent. Renewals get chased. Clients get onboarded. Every single time.
Your processes run the same way whether you're on holiday, in meetings, or growing the business.
Your library of AI workers grows over time. Each one makes your business a little more efficient.
Most automation projects fail after handover. The business changes, something breaks, nobody knows how to fix it.
We do it differently. We build your automations and then we run them for you. Monitoring, reporting, improving. You focus on your business.
If something breaks, we know before you do
What ran, what saved time, what could be improved
As your business evolves, we refine and extend
AI moves fast. We keep your workers up to date
I've spent 20 years as a CTO building systems that work.
Software, hardware, regulated industries. I've seen what works and what doesn't when it comes to technology in business. Most of it isn't about the tech. It's about understanding how work actually flows.
Right now, every business owner knows they should be doing something with AI. Most are stuck. Either they don't have time to figure it out, or they've tried and hit a technical wall.
That's the gap I fill. I understand business needs and I can build the tech to solve them. Factory 97 brings that combination to growing businesses.
ChatGPT is a tool you use one question at a time. What we build runs in the background, automatically, without you having to think about it. Your leads get followed up, your reports get written, your clients get onboarded — all while you focus on other things.
You don't need to understand how it works. We explain what each automation does in plain English, and you see the results. If something needs changing, you tell us and we handle it.
We monitor everything. If something stops working, we usually know before you do. Fixes are included in the monthly service — you don't get a surprise bill.
Most clients have their first automation running within 2-3 weeks. You'll start getting time back immediately.
It depends on what you need. Discovery calls are free. After that, there's a one-off setup cost for each automation, then a monthly fee to run and monitor everything. We'll give you a clear proposal before any work starts.
Articles and updates on building AI into your business — without the hype.
30 minutes. No pitch, no pressure. Just a look at where your time goes and what's possible.
Book a discovery call